The Pahadi Story Tribe
One team. One purpose. To enable and empower.
Pravin Shah, Enabler
19 years of business acumen, strategising and creative problem-solving to drive growth.
Pravin brings strategic vision and leadership to The Pahadi Story. A certified Change & Innovation Leader from the Indian School of Business (ISB), he is a futurist whose core is visionary thinking, consumer behaviour, brand creation, technology, leadership and change, and entrepreneurship. Co-creator of multiple new ventures and growth strategies – creation is the fuel that keeps him going. He is driven by an entrepreneurial spirit that never ceases. Pravin is also the Founder of a strategic brand consulting firm, BigBrandTheory.
Love for the pahads, a desire to give back and an appreciation for good taste and natural products inspired Pravin to bring The Pahadi Story to life. He stepped on the soil of Uttarakhand in 2018 and was mesmerized by the serene beauty of the land and the warmth of its people. Almora is where Pravin found his heart to bring these natural gifts to urban audiences, thereby enhancing and improving livelihoods. He, along with his wife Shweta and his partners, came together to create The Pahadi Story. With the first range of immunity blends and a portfolio of offerings, Pravin and his team of enablers are poised to take this cause to greater heights.
Dr. Bhupendra Kumar, Enabler
M.Sc. Ph.D. In Food Technology with 15 years of Diversified Experience in New Product Development (Research & Development), Quality Assurance and Third Party Operations set up in categories Such as Spices & Seasoning, Nutraceutical, Confectionery, Bakery and ready to eat Culinary products.
With an exposure of launching 20 New Products and more than 15 Quality Assurance Projects globally Dr. Bhupendra has leveraged his expertise for creating unique products and ideas for The Pahadi Story, He ensures the best blends.
Experienced in R&D and Quality Operations with Indian and Globally leading food companies and Brands like ITC, Modern Bread, Everest Spices, Perfetti Van Melle (India), Sanhe, Provence, Chalton(China), Watanmal Group and Sonia Foods Industries (Ghana and Nigeria).
Skilled with BRC 8, FSSC, ISO 22000/2005(HACCP), HALAL, RSPO, GMPs, GLP and Regulatory Audits, Documentation and implementation Globally.
Shweta Shah, Enabler
She is the heart of The Pahadi Story, for she beats in the purpose and drives it with great passion. A mother of two beautiful daughters, Shweta anchors her energy to initiatives and ideas that give back to the society and thus The Pahadi Story is a venture close to her heart. A Graduate of Arts from St. Xaviers, Major in Economics amongst the ace performers, Shweta managed the marketing team at a prestigious radio station in Dubai.
Family, fitness and society are her three key cornerstones, and The Pahadi Story is where she fuses these in one and dedicates her time and energy to a venture that is centered around holistic health and empowerment. Shweta and her warmth give The Pahadi Story its heart.
Reena Mehta, Enabler
12 years of experience in storytelling, content crafting, marketing and publishing.
Currently the Senior Partner - Creative of the brand agency, BigBrandTheory, Reena leads the creative, strategic and branding projects and also heads their content team.
She has worked for 6 years in the capacity of Director – Marketing for an IT organization. Reena is an appreciated writer and editor of three trade magazines viz. Point-of-Purchase, Outdoor Asia, Visual Merchandising and Retail Design. She has managed Retailer Association of India’s Storai magazine and was also a professor at Mithibai College. Reena has conceptualized and crafted in-store marketing projects for brands like Cadbury, Colgate, Horlicks, Nutribic, Raw. She has a domain expertise in brand strategy & communication, content creation, shopper- marketing, new media and in-store marketing.
Reena is also a co-author of 30 Second Thrillers – a book on the behind the scenes of the best loved ads of India, a web series conceptualiser, a writer and a poet. Spontaneous as she is, Reena is a soul driven by ownership and unrelenting energy.
Navin Nagarkar, Enabler
The Hands-On Guy
Navin has 18 years of experience, to his credit, in operations and management. An absolute hands-on guy, his acumen to manage and execute projects is impeccable. A Graduate in Commerce, Navin has led multiple teams on various tasks and is known for his knack of optimizing resources. He manages the operations and the administrative nuances of The Pahadi Story.